000			00307nam a2200109Ia 4500
005			20260316114003.0
008			260316s9999||||xx |||||||||||||| ||und||
100			_aC.K. Prahalad Venkat Ramaswamy
245		0	_aFuture of Competition: co-creating unique value with customers
650			_aLeadership
942			_cBK
999			_c2195 _d2195