000			00371nam a2200133Ia 4500
005			20260316114000.0
008			260316s9999||||xx |||||||||||||| ||und||
100			_aDavis Dyer Dalzell Olegario
245		0	_aRising Tide: Lessons from 165 years of Brand Building at Procter and Gamble
650			_aMarket and Sales
650			_aMarketing
650			_aSales
942			_cBK
999			_c2122 _d2122