Relationship Marketing - successful strategies for the age of the customer (Record no. 1028)

MARC details
000 -LEADER
fixed length control field 00356nam a2200133Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260316113909.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260316s9999||||xx |||||||||||||| ||und||
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Regis McKenna
245 #0 - TITLE STATEMENT
Title Relationship Marketing - successful strategies for the age of the customer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market and Sales
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
        LEAP LEAP 03/16/2026   PBK/001026 03/16/2026 03/16/2026 Books